Harley-Davidson unveils its first electric bike

2021 Harley-Davidson Serial 1 eBicycles – Electric Bicycles / Harley-Davidson Cycles EV

Harley-Davidson unveils its first electric bike

Legendary motorcycle manufacturer Harley-Davidson has decided to follow the current trends and attract millions of new customers with its electric bikes, the first of which will be LiveWire. US and EU sales scheduled to start in 2019.

Harley-Davidson presented its new development at the EICMA motorcycle show in Milan. The manufacturer decided to reconsider its position in order not to miss the opportunity to be present in the fast-growing market for electric and hybrid motorcycles. In addition, according to the company itself, most of their consumers are now 50 or more years old..

Last year, Harley-Davidson presented a roadmap for the next decade. According to which, the company intends to attract 2 million new customers through e-bikes, educational programs and increasing interest in their products from women. For this, in addition to motorcycles, the manufacturer is considering the possibility of producing scooters and even bicycles..

The first step in this direction will be the all-electric LiveWire, which is very different from the classic models. It does not publish a characteristic brand name «growls» and has a more futuristic design. According to company representatives, electric motors have a number of technical advantages over fuel ones. For example, no gear shifting and maximum torque right from the start for fast acceleration.

Harley-Davidson understands that the launch of a new line could embarrass conservative fans of the brand. However, they are forced to deviate from the classics in order to keep up with competitors. The company plans to introduce several more e-bike models in the coming years to strengthen its presence in the new segment. The LiveWire model is expected to debut in 2019 and will be distributed through selected offices in the US and Europe until the end of the year. In January, the company will announce the cost of its first electric motorcycle.

Hyundai and Kia are heading in the same direction. Both manufacturers will launch vehicles with solar panels on the roof and hood in 2019..

text: Ilya Bauer, photo and video: Harley-Davidson

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